Nov 15, 2009

Batemans Launches Rosey Nosey Holiday Ale

For Immediate Release

Seattle, WA. November 16, 2009 – Batemans Brewery of Wainfleet, Lincolnshire, England and SBS-Imports of Seattle, Washington are pleased to announce the premiere arrival of Batemans Rosey Nosey Holiday Ale to United States market. Rosey Nosey joins regularly available items Batemans Triple XB (XXXB) Classic Pale Ale and Batemans Combined Harvest Multigrain Beer.

Founded in 1874, Batemans is one of the few remaining multi-generational family brewers in England. Now under the guidance of fourth-generation of family management, the Brewery has prospered not only on the strength of its flagship Triple XB (XXXB) but also by an imaginative expansion of the range of bottled ales.

Beer Label: Batemans Rosey Nosey

Rosey Nosey has been described by noted English beer writer Roger Protz as “a rich, luscious, and warming ale ideal for winter. The aroma is ripe with sultana and raisin fruit, balanced by biscuit malt and tangy hop resins. 4 stars (out of 4).” It is made with Maris Otter pale and crystal malts and Golding, Challenger, and Liberty Hops. It will be sold in cases of 12/16.9 ounce bottles, with a suggested retail price of $4.99. 5% alcohol by volume.

“Rosey Nosey has been rapidly growing in popularity in the UK market,” noted Marketing Director Jaclyn Bateman. “We are thrilled to bring this beer to the USA market in partnership with SBS.”

“I am very pleased with the response to Batemans since our launch in late 2008,” commented SBS Founder and President, Alan Shapiro. “Rosey Nosey is a classic example of English winter ales and I’m sure will be enjoyed by English beer lovers.”