Karl Strauss Releases Oktoberfest for 2010
For Immediate Release
San Diego, CA – September 1, 2010- Karl Strauss Oktoberfest is back! The company’s original award winning seasonal beer is a reminder to Southern Californian’s that fall is just around the corner. “We brew Oktoberfest as a tribute to Karl’s heritage and as a toast to the world’s largest beer party in Munich,” says Paul Segura, Karl Strauss Brewmaster. “This beer has a ton of rich, malty flavor, but it’s smooth enough to be enjoyed by the liter.”
Unlike most beers that begin with base malt and add specialty malts for flavor, Karl Strauss Oktoberfest is made from 100% specialty malts. A flavorful blend of Vienna, Munich, and Carahell malts create a toasty, nutty flavor that is characteristic of the style. To balance out the sweetness from the malts, the brewers stayed true to tradition using imported Hallertau Perle hops for a spicy finish.
After cold fermenting for several weeks, the golden hued lager is cellared at 50-degrees for an additional three weeks, creating an incredibly smooth finish. Weighing in at 5% ABV, this exceptional session lager is a great complement to traditional Oktoberfest fare, including grilled meats, burgers, and of course, sausages.
Due to an increase in demand, the Company will be brewing 33% more Oktoberfest than last year. Karl Strauss Oktoberfest is available in six-packs and on draft across southern California. Whether you’re rocking lederhosen at the bar or celebrating with friends, enjoy this beer while you can because this party only happens once a year. Prost.
Specs:
5.0 % ABV
15 SRM
20 IBU
Ingredients:
Malts: Vienna, Munich, Carahell
Hops: Hallertau Perle
Yeast: South German Lager
Label Copy:
We brew Oktoberfest in tribute to the world’s biggest beer party. Vienna and Munich malts produce the deep golden color, nutty undertones, and toasted malt flavors characteristic of this renowned Bavarian beer style. Perle hops imported directly from the Hallertau region of Germany give the beer a smooth balanced finish. This celebratory lager puts the ‘fest’ in the month of October.