Dec 30, 2011

Barley Blog 2011 Year in Review

The past 12 months have absolutely flown by. This year-end post completely snuck up on me, but I think I’ve got everything covered — nerdy site statistics and more. So without further adieu, let’s get into the 2011 year in review.

At the time of this post, there were 278 total posts with an average of just over 23 per month. Looking at last year, that’s only an increase of five additional articles. Of the posts for this past year, 183 were beer reviews (just over 15 per month) — that’s an increase of 48 over 2010. I don’t feel like I’ve increased my drinking, but I have been more adventurous in my beer searches as I’ve gotten into sours and krieks, plus I’ve been working with a few more breweries and PR companies.

If those numbers tell me anything, it’s that I’ve been consistent in my posting habits. That said, I think we can do better and have set the personal goal of 300 total posts for 2012. I’ve got the review process down, but, as usual, am completely lacking in the original content posts. It’s something that I’ve always struggled with since the inception of this site back in December of 2006.

Before we get into some numbers, I wanted to mention a trio of big site updates that occurred this year.

Now let’s get into some numbers. In 2011, The Barley Blog was visited 31,412 times by 26,342 unique visitors. Both of those are big increases over last year: that’s a 37% and 36% increase respectively in both areas. After struggling with boosting traffic in years past, I’ve finally got some traction and will hopefully continue the trend in 2012.

Site visitorsGoogle Analytics view of the site in 2011

I’m not entirely sure why, but the site gets more and more popular in Malaysia. Over the past couple of years, visits from that area have continued to rise. Here’s how the site stands across the globe in terms of visits (only top five regions listed): United States (83.7%), Malaysia (3.73%), Canada (2.01%), United Kingdom (1.33%) and Sweden (0.94%).

As far as site content goes, the same two pages from last year continue to garner the majority of traffic on the site:

Only the Shipyard brew is from this past year. That damned Blue Dog review just won’t die, even having five more comments added to the post. It also appears that people are still really excited over Leinenkugel’s Summer Shandy.

So there you have it. 2011 was a good year for The Barley Blog in all aspects. Traffic was up dramatically as were the number of posts. I cannot wait to see what 2012 has in store.