Beer Blog Discussing All Things Craft Beer

Blue Dog Wild Blue Lager

By BarleyBlog | May 23rd, 2008 | Beer, Reviews

I wasn’t planning on posting a review for this beer since I had disturbingly mixed feelings about it, but then I saw that the guys at SevenPack Beer Blog were brave enough to post their own take on the brew — so here we are. For once, I actually knew going into this one that it was an Anheuser-Busch product, labeled as their first foray into “extreme” beers.

Before I get into the dirty details, I’ve got to admit that some part of me — somewhere in the deepest, darkest pit of my gastrointestinal system — I sort of liked this beer. But, only a little bit. It has a weird appeal that’s not unlike drinking grape (or blueberry) soda. This thing is unlike beer in every facet of the definition, except that it has alcohol, and a decent amount at that. Through drinking this one I came to a simple conclusion. Wild Blue Lager is just an alcohol infused, blueberry soda through and through.

So, since it’s not beer, I can like it, right?

Right?

Beer Label: Blue Dog Wild Blue Lager

Appearance

This thing pours a deep, ruby read with a purple edge to the glass. The head was large and light purplish in color. Thankfully, it faded quickly since it was sort of freakin’ me out.

Aroma

All I got from the aroma of this one is blueberries and sweetness. There’s a slight hint of the alcohol there, but it’s simply overwhelmed by the blueberries.

Taste

This is where my dilemma begins. This thing tastes nothing like beer, so I hated it. Like, ready to pour it down the drain hated it. But then I thought a moment, sat back and purged all thoughts of what a normal beer (fruit beer, lambic, or otherwise) should taste like. The next few sips I tried to remember not to think of this as a beer. Instead, I pictured myself drinking a nice cold bottle of soda that just happened to have alcohol in it. And to my amazement, it actually tasted better — not good, mind you, just better. As for the particulars of the taste it really does taste like a blueberry soda, complete with the fruit flavor (an extract probably) as well as massive sweetness.

Overall

Not much else to say about this one. It’s marketed correctly by A-B. It really is an extreme take on beer in every sense of the word.

Rating: 2/5

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Reader Comments

June 4th, 2008

Andy said:

Just poured my first Wild Blue down the drain, and I’m left begging to differ with even the mild accolades you give this “beer.” What a horrible experience.

The thing that bugs me most is that I feel like I’ve been had. I saw Wild Blue and actually thought it was a Flying Dog take on the blueberry beer. The label art is Flying Dog-esque, and there’s no question for me that Wild Blue channels Steadman’s distinctive splatter with their blotty typeface. I guess I’ll give it to them — Wild Blue looks like a good beer, but to say the least its still working on its backswing.

June 5th, 2008

BarleyBlog said:

Oh, no, it’s a horrendous beer. I really was ready to pour it down the drain, but I hate throwing away beer. Sam Adams’ Cranberry Lambic is the only one that has taken that trip so far.

The only way I could drink it was to trick my brain into thinking it was a soda. Thankfully, I only bought the one bottle.

July 21st, 2008

Brews said:

I wish I would have seen this before I picked up a six of this. I didn’t know it was made by InBev / Anheuser-Busch. It said brewed and bottled by Blue Dawg Brewing on the label. F-ers! I brewed a better blueberry ale! Hopefully the 8% ABV will kick in and I won’t care about the crappy taste. I just looked closer at the label and it says “Flavored Ale”! Well, is it a lager or an ale. Make up your minds. Nowhere on the label does it say AB!

Never Again!!!

September 4th, 2008

Sharon said:

I love this stuff! My usual beers are Moose Drool & most all Sam Adams, but I think this stuff is terrific!

October 8th, 2008

Billy Garcia said:

Can I still be a man and say i like blueberry beer? It’s hard for me not to like this stuff
1. I love blueberries
2. I love beer..
3. I like beer with more alcohol
Voila…. Wild Blue. Sorry guys I like blue berry beer and my wife still loves me..

October 29th, 2008

Neeka said:

Love it! And, I will tell you I normally do not like beer at all. Spent some time in Germany, where I developed a taste for Mosel region wines, and a couple of the beers with heft. This beer is more of a beverage, than a beer. Almost a sparkling wine. Love the seductive aroma, the teasing fizz of the head, before it settles into the glorious berry, the fabulous blend of flavors as they meld on your tongue. Not too sweet, like some of those smirnoff syrups. Just enough blueberry to tease you into thinking you were merely quenching your thirst, followed by a fulfilling tang of hops to completely satisfy your desire.

December 18th, 2008

frank said:

Even those “wine coolers”, actually malt liquer…beer, are terrible but far, far better than this soda with alcohol. When changing my sons diaper many years ago and kitchy cooing him UP CLOSE, he let go with a man stream right into the old open mouth. So, I am one of the few who can, with authority, say this stuff tastes like piss with some blue berry juice added at the last minute, not brewed into it throughout the process. Absolute garbage and Billy Garcia, your wife didn’t mean a word she said about loving you after you rated this stuff highly. But alas, everyone is entitled to their opinions

December 31st, 2008

sky said:

Beer purest…give us a break. As usual overboard,over-educated,lacking coolness, and missing completely a truly naturally tasting experience. Loose your beerdom tradition for a moment and quit trying to impress us. Let yourself go and enjoy the robust splurge of a new and exciting tasting experience.

January 26th, 2009

fred said:

i just drank the best dam nehi ever! gonna have 5 more.

March 25th, 2009

Hayley said:

I LOVE LOVE LOVE this beer. I’m sorry that you hate it! I first had it in New Orleans & have tried to find it in Austin but haven’t had any luck yet. I must say that I am disappointed to hear that it’s an Anheuser-Busch beer. I have quietly boycotted their products since the sellout. Now I’m torn.

May 14th, 2009

Bethany Culp said:

Last night, I couldn’t find my usual high-alcohol content beer, Golden Monkey, so I went for something new: Wild Blue. I was skeptical when I heard “blueberry beer,” because I’m really not into fruity drinks/beers, but at 8% alcohol I thought I’d give it a try. It took me about half an hour of complete taste-confusion to realize it was goddamn awesome. Yeah, it was sweet, and it’s nothing close to what I typically like in a beer (I’m a fan of porters and other beers that are so thick and bitter you could cut them with a knife).

Keeping an open mind, I ended up deciding Wild Blue is pretty damn acceptable stuff. The sweetness of the blueberry flavor was shocking at first, but it didn’t stick with me forever like the awfulness that is Mike’s Hard anything. I’d taste it, then the lager-y flavor kicked in and the sweet went away. I wasn’t haunted by blueberry all night. It also didn’t have that I’m-totally-gonna-kick-your-ass-and-we-both-know-it taste that a lot of high-alcohol content beers have, so it seems to have a tendency to sneak up on ya — but in a very good way. So yeah, Wild Blue. I totally get why it got terrible reviews, but I think it’s surprisingly decent. You just can’t drink it expecting it to be, well, beer.

If I ever have a friend over who claims to not like beer, Wild Blue might be a good gateway drink. And damn, you would NEVER know it’s 8% alcohol if it didn’t say so on the bottle, and then proceed to knock you flat on your ass. Never in a million years.

July 10th, 2009

Teri said:

I had to taste this after it was brought on a boat trip. I thought I would hate it, but it grows on you, and now I have to have it. It’s great!

July 27th, 2009

&ET said:

I picked up a sixer of “Wild Blue”, which is labeled as a blueberry lager, or supposedly a flavored ale in Texas. I should have been more suspicious as any Texan who would drink a fruit flavored beer is a suspicious character. To make my point, I have to say this drink Sucks! No way in hell would I ever buy this again. I would never serve this drink to any of my friends. I’ts strictly for chicks (or homo’s). If you love beer, do not try “wild Blue” blueberry lager/flavored ale. It will do weird things to your palate that no man should enjoy.

August 17th, 2009

Johnny Parks said:

I just poured 5 down the sink. Never have I tasted such an awful beer. I use that term loosly-loosely? At any rate, never again. It upset my stomach, turned things blue, and was way too sweet. What ever made you make it? ( and me purchase it?)

August 31st, 2009

collegedude said:

ok i seriously love this beer..it does have a beer flavor despite what others say and its also sweet. if your looking to get wasted and drink 15 beers then buy a case of keystone…if your looking to sit back and enjoy a nice cold beer on a hot day on the deck or at the lake..then wild blue is the way to go

September 2nd, 2009

I.S.A. said:

I havent tried it yet,but I will and I will be back to give my take on it,wish me luck everybody!!!

September 7th, 2009

BlakeNoB said:

I like it! Too bad those throwing it out can’t mail it to me. Texan homophobes not withstanding, if you don’t mind a mildly sweet beer, this one is worth trying.

September 25th, 2009

BudGuy said:

All I know is that Wild Blue is a decent get-away from all the regular A-B,Coors beers that do not have any imagination.Coors comes out with Blue Moon,Michelob counters with Shock Top which is kicking Blue Moon’s ass here in Colorado and other markets.I am just saying that I wish other brewers would grow some gonads and try some other beers other than Porters or Stouts;Sure,that is what sells,I would just like to see someone come out with something other than a repeat or a “close to” beer that everyone is used to already.Wild Blue is that beer.To be honest,I would not buy it on a regular basis,but it is a step up from the ordinary.Wild Blue is a great beer that goes great with BBQ chicken,salomn or steak.Wild Blue is not a beer that you want to get smashed on if that is what you are looking for.If you do tip back more than 2-3 you will probly regret it the next day.I think it is a good “nice dinner” beer,one or two with it and then switch to your old faithful Bud Light/Coors Light for the rest of your festive evening.I am a sales rep for an A-B distributor here in Colorado,and Wild Blue holds it’s own in the total market.

October 9th, 2009

Apeho said:

I drink bud light on the regular so this is a definate step in a different direction. I loved it! It tastes great and has %8 alcohol in it!!! I hate dark beer but I also don’t like Mike’s anything. I used to drink Molson XXX, which is gross, just to get drunk quicker. I love it and that’s all I have to say about that.

November 9th, 2009

Rock4Life said:

I drink lagers, and dark beers on a very regular basis. I thought that Guinness(for a dark) and Fat Tire(for a lager) were the only beer I would drink—ever. Well, they both took a hike, and enter Wild Blue!!! This is the single greatest beer EVER!! Its a lager. Its blueberry…And it has 8% ALCOHOL!!!!!! No brainer.

November 17th, 2009

Johnny said:

First off let me say that you have to have a clean pallet. This experience of drinking Wild Blue after another beer and trying to copare the two is like drinking orange juice after you drink something sweet. Try this beer on a day when you have had no other beer and your experience will be much better. Also, I first tried this in Bush Gardens VA at a beer tasting and the host suggested this beer with chocolates and sweets which really blossomed the flavor. You people who are pouring this out are not truely giving it a chance. What a great beer you have when you can drink 3 and get the same effect as 6 or 8 of another with a much better tasting belch later.

May 12th, 2010

Rick Hernandez said:

Ok, I absolutely love beer, all kinds. This is more like a wine cooler. The first time I ever had alchohol in high school I mixed thunderbird and grape gatorade. This kind of tastes like that. I feel like I got burned. I bought a 6 pack about a month ago and 5 have been in my fridge since. I just opened one up and realized why they are all still there. I am torn between guzzling it down because im sober and dont wanna go to the store and dumping it down the sink.

June 23rd, 2010

Mike said:

I agree that this is not a beer. More disturbing is the variation in taste from bottle to bottle. Most taste the same, but not all. My wife and I exchanged bottles last night and we both agreed that the flavor was different. Anyway, this is, to me, an alcoholic soda.

2/5 is a good call.

July 29th, 2010

john said:

I’m trying to find the closest place to Knoxville Tennessee wher one could find the “Wild Blue” blueberry lager ? Can you refer me to someone who would know ?

August 9th, 2010

Heather said:

I love this beer! It is an aquired taste, but then isn’t all beer/lagers? No one else close to me cares for it so I know I’ll always have mine. At first didn’t quite know what to expect, and it took sometime since I was drinking German lager. 8% alcohol is an added benefit since less to drink = beer lasting longer than hubbies!

January 26th, 2011

DevlDogg said:

Anyone remember ZIMA. It was like a ZIMA w/Grenadine on STEROIDS…. I’m just sayin’..

February 27th, 2011

wildblueman said:

I first tried this beer on a suggestion from my favorite liqour store clerk and now it’s far and away my favorite beer. My work takes me to different areas around my region and the first thing my crew and I do when we arrive at our destination is make sure the local liqour store gets stocked up with “The Blue” it’s the perfect beer to unwind at the end of a hard day. One thing that we have learned is that if you are not to keen on the sweetness of this Lager, put a little beer salt in it after you have taken a couple of drinks out of the bottle. You”ll be amazed what it does for the overall taste experience……….Enjoy !!

May 31st, 2011

Kd said:

I’m a woman who likes beer. Preferably a nice craft beer or even bud light. I was at a friends house last night for a party and I noticed a couple of the guys drinking wild blue. They all told me how good it was and that i should try it. I was very skeptical at first but I picked up one anyway. Wow. First thought was “this isn’t beer!” when you first taste it it’s like a blueberry soda. It’s not as sickly sweet as mikes. It’s more like a happy medium. I actually liked it a little and plan on trying it again sometime.

June 18th, 2011

DRB said:

Not bad at all. Great for just sitting on the deck and relaxing… Shakes it up a bit – flavorful and different. Note – it’s not beer, really… If you like Berry Weiss style summer beverages, give this one a try.

August 15th, 2011

Jb said:

Not really a beer or a lager let alone a “flavored lager”. False advertising and a very disappointing experience, never again!

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