This one is more for the design geeks out there, but I finally just saw the MillerCoors logo by Pentagram a few moments ago. Normally, I really dig what comes out of that shop, but this mark for MillerCoors is about as weak as their beer.
Reader Comments
July 1st, 2008
BarleyBlog said:
Agreed. There’s just no context to the mark without that intro animation.
I understand that this is the corporate mark and meant more for investors and the like, but couldn’t they at least mirror some of the brands’ personalities into the mix.
As much as I don’t like their product the two companies have very memorable and iconic logos. This joint mark is bland and sterile.
July 1st, 2008
David said:
That doesn’t look like beer in the glass! :-)
July 3rd, 2008
James said:
I think they totally abandoned the history of the prior brands typorgraphy and took advantage of a current trend. That version would probably be a one off in my thumbnails that I would trash. The beer glass thing is beyond comment…
July 12th, 2008
Big Paul said:
I like it - the logo itself has people talking about the new company - encompassed synergy and perspective is the result of the logo - we are all sideline critics, but I do not hear any suggestions. You like the logo, but you are having a hard time realizing it.
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July 1st, 2008
Gavin Appleby said:
I think that the main problem is that without the advert its a bit hard to decipher what the actual logo is about. They seem to have tried to tap into the web 2.0, style which if they thought about it for more than 1 second would have realised that is would never work as a logo for a brewery.