Coney Island Craft Lagers® (Shmaltz Brewing Co.) is thrilled to celebrate the announcement of Zamperla USA as the official operator of Luna Park, the new amusement park opening in Coney Island this Memorial Day Weekend. Special for this historic moment, Shmaltz Brewing is cooking up the summer release of their own newest attraction: Coney Island Luna Lager™.
Based on the original Luna Park (1903 – 1946), one of Coney Island’s four historic amusement parks, Zamperla USA puts the city’s Coney Island redevelopment plan into motion, and Shmaltz Brewing is very excited to be an ongoing reveller in this ambitious effort. Luna Lager™ commemorates the launch of the new Luna Park 2010, and brings to life a delicious newcomer to their award-winning craft lager lineup for the community to enjoy this summer at America’s Playground. Mayor Michael Bloomberg made the official announcement regarding Luna Park on Tuesday, February 16, 2010 at the New York Aquarium (Surf Avenue & W. 8th Street).
Proceeds from Coney Island Craft Lagers® also continue to help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood. Coney Island Luna Lager™ will be available this summer throughout New York City in 22 oz. bottles and a very limited supply of kegs at specialty shops and select bars.
