Jun 8, 2010

REUNION 2010 Release Announced

For Immediate Release

Reunion Beer Kicks Off 2010 Fundraising Campaign With Release of Belgian-Style Scotch Ale

June 7, 2010 – Berkeley, CA; Seattle, WA; Athens, GA
REUNION – A Beer for Hope, now in its fourth year, today announced the
release of its 2010 special brew, a Belgian-Style Scotch Ale. Bison Brewing
in California returns for its fourth consecutive year as a brewing and
fundraising partner, and Terrapin Beer Company in Georgia returns for its
second year. The beer will be released this month in both 22 ounce bottles
and draft in 14 states (California, Oregon, Washington, Colorado, Minnesota,
Georgia, Florida, South Carolina, North Carolina, Virginia, Tennessee,
Alabama New Jersey and Pennsylvania). A number of kick-off events are
scheduled in late June and will be posted at the REUNION site
(www.reunionbeer.com) and the REUNION Facebook group page

REUNION Beer is the inspiration and collaboration of Alan Shapiro, president
of SBS Imports, Pete Slosberg, creator of Pete’s Wicked AleT, and Virginia
MacLean, long time friend and colleague, as a way to raise awareness of and
donations for The Institute for Myeloma & Bone Cancer Research. All met
during the early days of Pete’s Brewing Company. Virginia passed away from
complications from Multiple Myeloma in June 2007, four months after the
initial release of Reunion.

“Virginia emphasized the importance of continuing our support of IMBCR,”
noted REUNION Co-Founder Alan Shapiro. “She believed wholeheartedly in the
work of The Institute and understood the value of bringing hope to others.
Every dollar raised helps us honor Virginia’s memory.”

To date REUNION has raised in excess of $130,000 for The Institute for
Myeloma & Bone Cancer Research (www.imbcr.org) via profits from beer sales,
retailer fundraising events, and private donations. “Every dollar we raise
goes directly to IMBCR to fund research,” added Co-Founder Pete Slosberg.
“We hope beer lovers everywhere will consider making a small donation via
the REUNION site, Facebook cause page or directly at IMBCR’s site.”

2010 REUNION Beer
This year’s beer was developed in concert by brewmasters Spike Buckowski of
Terrapin, Dan Del Grande of Bison, and REUNION co-founder Pete Slosberg. It
is a Belgian-Style Scotch Ale – a nod to Virginia’s heritage. It is brewed
to an original gravity of 1078 using 5 different malts and hopped with East
Kent Goldings to 35 IBU’s. It is fermented with a high gravity Trappist
yeast and is 7.0% alcohol by volume. Each brewery has created a unique
interpretation of the REUNION label


The beer is deep amber in color with an off white full head. It has a
complex malt palate with subtle spice notes enhanced by the finesse of the
Trappist yeast. The beer finishes with balancing and pleasing hop notes.

The Institute for Myeloma and Bone Cancer Research is dedicated to
independent research seeking to develop effective therapies to improve the
quality of life and longevity of patients with myeloma and bone cancer.
Myeloma and bone cancer are two of the fastest growing diseases in the
world, afflicting more than one million people in the U.S. alone.

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