Jan 25, 2011

Leinenkugel’s Brings Back Leinie “Limited”

For Immediate Release

Leini Limited

CHIPPEWA FALLS, Wis. (Jan. 25, 2011) – Craft beer enthusiasts are in for a surprise addition to the beer case this season with the return of longtime fan favorite, Leinenkugel’s Limited. First brewed in 1986, the Jacob Leinenkugel Brewing Company will reintroduce Leinenkugel’s Limited, the brewer’s first ever craft beer, for a limited time beginning Feb. 1.

Leinenkugel’s Limited, which receives numerous passionate fan requests daily via online and mail, was first introduced 25 years ago as a fall seasonal and became a year-round offering in 1990 in response to immense popularity. In 1995, Leinie Limited was re-named Northwoods Lager to more accurately reflect the brew’s year-round, “unlimited” availability. In hibernation since 2000, the beer was most recently offered for a short time in 2008.

Tapping the same legendary recipe as the 2008 batch of Northwoods Lager, Leinenkugel’s Limited is a slow-brewed blend of four select barley malts – Carmel, Munich, Carapil and Pale – and aromatic, bittering Cluster and Cascade hops. The beer is aged longer than the majority of American lagers, creating a smooth, rich flavor and a golden hue. Brewed in small, high-quality batches at Leinenkugel’s brewery in Chippewa Falls, Wis., the beer earned a gold medal in 1993 and a silver medal in 1991 at the Great American Beer Festival in the Premium Lager category.

“Leinenkugel’s Limited is without a doubt the most beloved short-term brew by Leinie loyalists,” said Jake Leinenkugel, fifth generation brewer and president of the Jacob Leinenkugel Brewing Company. “The return of Leinie Limited is a special thank you to beer fans who have been enthusiastically requesting another sip of Leinenkugel’s award-winning first ever craft beer.”

Leinenkugel’s Limited, which contains 4.94 percent alcohol by volume (ABV), will hit select markets in Wisconsin, Minnesota, Illinois, Michigan, North Dakota, South Dakota, Ohio, Iowa, Nebraska, Kansas and Missouri. The brew will be available in six-pack bottles and on draft for a limited time.