May 4, 2012

East Coast Brewing Announces Kick Back Ale

Press Release

Point Pleasant Beach, New Jersey (May 2nd, 2012) – The much-anticipated launch of the New Jersey Shore-based East Coast Beer Co.’s third beer is upon its fans. Co-owners John ‘Merk’ Merklin and Brian Ciriaco announced today that they are adding yet a third craft beer to their portfolio, Beach Haus® Kick Back Ale – an American Amber Ale that will interest fans of the American pale ale, but offer more body, caramel richness and a balance more towards malt than hops. The company’s latest brew will be available wherever Beach Haus® beers are available.

“This is really exciting for us,” said Merk. “Many craft drinkers look towards Ale categories when making a selection. We are happy that we can now offer a beer to satisfy their palates.”

The American amber ale, known simply as Red Ales in some regions, are beers that were first popularized in the hop-loving northern California and the Pacific Northwest areas before spreading nationwide. Keeping with the rich amber hues and hop flavor of its predecessor, Beach Haus® Kick Back Ale has a moderate hop taste from a selection of American hop varieties balanced by slightly stronger malt and caramel flavor. It is a full body beer with a smooth finish and easy-going demeanor that is satisfying and undemanding to the everyday beer drinker.

“It’s a great addition to Winter Rental Black Lager and our Classic American Pilsner as well, but has a unique flavor all to its own – best yet we think it is something beer fans will definitely enjoy drinking,” added Brian. “We are pumped for the launch of this beer – the packaging is reflective of the beer’s spirit and it’s the perfect complement to putting your feet up and unwinding.”

Similar to its brother brews, Beach Haus® Kick Back Ale has an ABV of 5.5% and is sold throughout New Jersey, Pennsylvania, Connecticut, New York and wherever else Beach Haus® brands are sold.

Other Beach Haus® brands include their flagship brew, Beach Haus® Classic American Pilsner, which is a refreshing classic American pilsner that is reminiscent of the old German-American style of brewing. The full-flavored, pre-prohibition style Pilsner uses all-American ingredients including Mt. Hood Hops, and is brewed to perfection reflecting a unique taste and style of the Jersey Shore.

The second brew, Beach Haus® Winter Rental, launched in October of 2011. This seasonal lager that was inspired by the German Schwarzbier – a hearty, yet soft and elegant brew that brings comfort to the late fall and winter months, and is a darker beer with roasted malts and a hint of chocolate. Less hoppy than its predecessor, Beach Haus® Classic American Pilsner, Winter Rental is yet another full-flavored, accessible style in the East Coast Beer Co. portfolio.

For more information about East Coast Beer Co., Beach Haus’® Kick Back Ale, Winter Rental or Classic American Pilsner, visit www.BeachHausBeer.com.

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