Narragansett, You’re Going to Need A Bigger Boat
Press Release
July 18, 2012; Providence, RI – Narragansett Beer today announces the debut of a specialty retro Lager can that harkens back to the 1970s, ‘Gansett’s glory days when the brewer was producing 1.7 million barrels of beer per year. For a limited time, all 18-packs of 12oz. cans of Lager will feature the same design and logo that fans enjoyed in 1975.
This retro imagery is nostalgic to the millions of beer-drinking baby boomers who came of age at the time, and it also became permanently ingrained in American culture with the 1975 release of Jaws. In the film, Captain Sam Quint, played by Oscar-nominated actor Robert Shaw, famously crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper. This iconic scene solidified the brand’s reputation as the beer of choice for everyday New Englanders and continues to captivate viewers today.
While this classic can design may recall memories of the good ol’ days, the quality of its contents also speaks to the brand’s rich heritage. Narragansett Lager is the brewer’s flagship beer, its original recipe tracked down by former Brewmaster Bill Anderson when the company was revived in 2005 by CEO Mark Hellendrung. Since then, it has been recognized by BeerAdvocate.com as #1 rated domestic premium lager and awarded the gold medal for best lager by the Great International Beer Festival in 2010.
The limited-edition retro can is available for purchase throughout New England where 18-packs are sold (SRP: $13.99-$14.99). Follow @GansettBeer and #crushitlikequint on Twitter for the latest news and photos.