He’Brew Beer Introduces Hop Manna IPA
Press Release:
HE’BREW BEER INTRODUCES ITS FIRST NEW YEAR-ROUND CREATION IN 4 YEARS
Just when you thought there were no more Hop-related names left to exploit: Enter the Torah!
Dry Hopped, 6.8% Alc., 65 IBUs
February – March 2012 and beyond…
New York, San Francisco, Beyond – February 14, 2012 – All ye wandering the vast Macro Beer Desert, thirst no more! Introducing Hop Manna® — the first-ever single IPA from HE’BREW Beer® and a gift from the Craft Beer Promised Land. Hop Manna® is the answer to hop heads prayers for a delicious IPA bearing floral and citrus flavors. At 65 IBUs and 6.8% ABV, Hop Manna® is crafted to provide session after session of hop nourishment from the Shmaltz Tribe to yours. Hop Manna® is now nationally available in 22 oz. bottles and a limited amount of draft at select bars.
The national craze for IPAs is at an all-time high. TheBeerBible.com announced in December 2011 that IPA is currently the second fastest growing category in the US with more than 40% growth over the past year. After 4 Test Batches throughout 2011, Hop Manna® is bound for glory as Shmaltz Brewing premieres an advance copy of the HE’BREW offering at SF Beer Week (February 10 – 19, 2012). Hop Manna® features six robust hops (Warrior, Cascade, Citra, Amarillo, Crystal, Centennial), three dry hops (Centennial, Cascade and Citra), and is balanced out with five delicious malts (Specialty 2-Row, Wheat, Munich, Vienna, CaraMunich 40). Not a San Diego IPA (enticing as they are) and not trying to re-create the excellent standouts from friends such as Dogfish, Founders, Lagunitas, Three Floyds and so many others, Hop Manna® aims to create a unique story — and flavors – of its own.
Shmaltz is no stranger to hops. In celebration of their 10th Anniversary (2006), HE’BREW Beer® introduced its award-winning rye-based double IPA, Bittersweet Lenny’s R.I.P.A.® (now available in 4-packs, 12 oz. bottles). The standout robust brew has become a year-round staple in the HE’BREW Beer® line-up; it’s garnered a “98 Rating” on Ratebeer.com, and recently took home a Gold Medal at the 2011 World Beer Championships. Boston Phoenix touted Lenny’s R.I.P.A.® by saying, “[Bittersweet Lenny’s] pours a rich, deep mahogany color, topped with a billowing viscous head. The Flavor? Allow me to quote from my notes: WOW.”
Shmaltz also recently redesigned both the packaging and the recipe for its original creation and flagship beer, He’brew Genesis Dry-Hopped Session Ale, which shipped to wholesalers nationally over the last 2 months.