May 5, 2016

Harpoon Announces New Year-round Offering

Press Release

Boston, MA (May 4, 2016) ? A sweet spot is defined as ?an optimum point or combination of factors or qualities that create a maximum effect.? It?s that perfect spot on the bat that sends the ball soaring over the back fence. Or the spot on the racket that sends an ace zooming over the net. For Harpoon?s new year-round beer, it?s the optimal combination of the finest brewing ingredients ? each showcasing their unique character, working together, with no one ingredient overshadowing another ? to create a beer that?s just right. Harpoon is pleased to introduce their brand new year-round Golden Ale, Harpoon Sweet Spot.

This refreshing Golden Ale is light in body but full of flavor. Not too hoppy, not too malty, complex but easy drinking. Classic German noble hops provide a clean hop aroma while the malt combination adds depth. Smooth with a crisp, dry finish, this beer is a balancing act of the highest quality ingredients ? the sweet spot of beer.

?When we start thinking about different styles to try out, one of the criteria is that it?s a beer we?d be excited to bring to a party and share with friends. Sweet Spot scored high on our party meter,? says Harpoon Co-Founder and CEO Dan Kenary. ?It?s a great beer for every kind of beer drinker. On the one hand, it?s perfect for drinkers who are just starting to dip their toes into craft beer and are looking for something flavorful but easy drinking. But it?s also perfect for the devoted craft beer drinker who appreciates ? and loves ? a really well made, light, crisp, golden ale.?

Harpoon Sweet Spot is available now in 12 oz. bottles and cans and on draft. Harpoon will celebrate the launch of Sweet Spot at their annual summer festival, HarpoonFest, on May 20th and 21st in Boston:

Harpoon Sweet Spot Specs:

Harpoon Sweet Spot Tasting Notes:

Pairing Suggestions: fresh baked pretzels, a big pot of chili (with beans), grilled shrimp kabobs

Availability: Year-round

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