Apr 26, 2017

Schlafly Announces New Frugi-Four Sample Pack

(ST. LOUIS; April 25, 2017)—As spring and summer produce begins to return, Schlafly Beer announces its latest sampler pack: the Frugi-Four, four distinct beer styles featuring four different fruits. This is the first year for the new variety pack that includes Apricot IPA, Watermelon Lager, Raspberry Hefeweizen and Peach Saison. It will be available until July.

The new pack showcases two important points of pride for the largest, locally owned brewery in Missouri: a dedication to interesting sampler pack offerings as well as a showcase of its commitment to brewing with only real fruit instead of artificial flavors.

Ambassador Brewer Stephen Hale explains, “A frugivore is someone or something who primarily eats, or in this case drinks, fruit. We wanted to celebrate our commitment to brewing true fruit beers. This has always been an important distinction for us at Schlafly Beer. We use real fruit throughout different stages of the brewing process, which highlights the natural flavors and aromas of the carefully selected fruits to complement the paired beer styles.”

From the late-summer Hop Trial pack, which showcases Schlafly’s relationship with hop farmers, to the winter Stout Bout, which offers unique stout varieties in advance of the brewery’s largest food and drink festival, Stout & Oyster Festival in March, the sampler packs have become a great consumer education tool to showcase what’s important to Schlafly Beer.

Hale elaborates further, “The sampler packs encourage conversations amongst our consumers. It’s more than just about offering variety. Many gather with friends to trial the beers together at once and host their own mini tastings, and they utilize the packaging copy to learn a bit about the brewing process.”

Apricot IPA
Brewed with fresh apricot
ABV: 5% IBU: 40
Rather than add sugar or artificial flavor to their IPA, Schlafly brewers ferment it with pounds of apricot then dry hop it with Simcoe and Cascade hops for several days. The American hops and yeast combined with the fruit’s subtle sweetness create layers of tart aromas and a crisp hoppiness that make this style as approachable as any.

Watermelon Lager
Fermented with real watermelon
ABV: 4.5% IBU: 17
In 2016, Schlafly began trialing more beers that incorporate ingredients both during fermentation and after. For this refreshing version, they brew their popular Helles-style lager then add watermelon to the fermenter. It emerges smooth, bright and malty with a twist of flavoring sweetness from the fruit.

Raspberry Hefeweizen
Brewed with real raspberry
ABV: 4.1% IBU: 16
Schlafly’s Raspberry Hefeweizen distinguishes itself among others in that it’s a true fruit beer—not a fruit-flavored beer—that uses real raspberry in the brewing process. Once the fruit’s sugar ferments out, the aroma and flavor of raspberries remain, making this a delightfully drinkable beer that’s not too sweet or tart, but refreshing and balanced with a naturally hazy pink coloring. Because it’s low in alcohol and brings a smooth dose of wheatiness, it’s perfect for summer.

Peach Saison
Fermented with fresh peaches
ABV: 6% IBU: 15
This cloudy wheat beer is made in the tradition of Northern France’s farmhouse ales, but with the addition of peach added during fermentation. The malts lend a soft sweetness while the hops bring out a hint of spice, the French yeast strain adds complexity and the peach contributes balance and subtle fruit flavors. Much like our other beers of this same style, its strength is in its simplicity, and finishes crisp and dry.

The Frugi-Four pack can be purchased at the Schlafly brewpubs or across the brewery’s distribution region ($13.99 suggested retail). For more on Schlafly Beer’s distribution, visit www.schlafly.com/beers/distribution.

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