Feb 29, 2012

Flying Dog Announces Release of Lucky SOB Irish Red

Flying Dog logo

As four-leaf clovers float into the brewkettle, the following poem is read aloud:

“Here’s to a long life and a merry one,
“A quick death and an easy one,
“A pretty girl and an honest one,
“A cold beer and another one!”

It’s time again for Flying Dog brewery’s annual release of Lucky SOB Irish Red, brewed with four-leaf clovers handpicked at the brewery on St. Patrick’s Day last year.

“We can’t guarantee you will get good luck by drinking a beer brewed with four-leaf clovers, but are you really willing to risk it?” Flying Dog’s VP of Marketing, Ben Savage, asked. “You get 7 years of bad luck for breaking a mirror or walking under a ladder, so it’s probably not worth rolling the dice.”

Lucky SOB has toasted honey notes with a subtle hop bite and finishes sweet, clean, and refreshing. And at 5% ABV, it’s the perfect accompaniment to chants of “Erin Go Braugh.”

“It was unanimous that we all wanted an easy-drinking, but still flavorful beer for St. Patrick’s Day,” Brewmaster Matt Brophy said. “With a name like Lucky SOB, we needed to have fun with it.”

Lucky SOB Irish Red will premiere on Tuesday, March 6 at Bushwaller’s Irish Pub in downtown Frederick, Maryland. It will be available on draft only in Maryland, Virginia, Pennsylvania, New Jersey, New York, and Washington, DC through St. Patrick’s Day.

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