Oct 4, 2013

Sweetwater Brewing Announces Red Hot Mama

Press Release

SweetWater’s Dank Tank is bringing the heat with its steamy new limited-release, Red Hot Mama. Brewers hopped up this Imperial Red Ale to draw out some fierce flavor with a super smooth finish. Red Hot Mama will roll out red-hot onto shelves the week of Oct. 14.

Story goes, Red Hot Mama was one bad chick who liked to have her way with the boys on the farm. She used and abused one particular hop farmer before hitchin’ a ride to Atlanta with a dress full of fresh hops. While looking for a new soul to steal, she met her match with El Danko. When things got steamy, clothes and hops flew all over the brewhouse. The load of fresh Centennial hops was scooped up by SweetWater’s brewers and the rest is history!

This scorchin’ American style Imperial Red is brewed with Two Row, Pilsner, Cara Munich, Chocolate, Midnight Wheat, and Wheat malts; fresh, wet Centennial hops, Chinook, Cascade, Willamette and Mt. Hood hops; and then dry hopped with Centennial and Willamette. The brew includes more than two pounds of hops per barrel and brings the heat at 8.6 percent ABV. ¡Muy caliente!

“Red Hot Mama is a hop forward Imperial Red, with a malty sweetness on the nose,” said SweetWater Head Brewer Nick Nock. “It gives a beautiful tingle on the tongue, starting really big from the fresh hop additions, and then finishing low and slow.”

Fans will find the beer on draft taps and in 22-ounce bombers at participating accounts and retailers throughout the Southeast. Red Hot Mama will be riding on though, so drinkers are reminded to get their hands on this good lookin’ gal before she’s gone.