Heritage Brewing Updates Brand and Packaging
Press Release
Since 2013, we have consistently sought to improve our company and products in every way possible. Our initial offerings provided an introduction to our craft brewing ability, but by no means the limits of our capability.
We have since taken our lessons learned in our 5 years in the industry and made impactful changes to our processes and recipes. With our continuing desire to improve our company in everything we do, we have also decided to make changes to our brand and product lineups to reflect the company we are today and the company we have always been at heart.
This year, we are taking our brands forward in a big way. We have refined our products inside and out to meet craft beer drinker’s demands. With expertly tuned recipes, and fresh new flagship offerings, Heritage Brewing co. has never been more ready to serve the craft beer community.
Over the coming months we will be updating our company to reflect these changes, to include a new flagship lineup available March 10th, updates to our existing taproom in the next few weeks, and updates to our Arlington brewpub throughout the course of the year. We expect to be complete with this update by the end of 2018.
As always, everything that we have created and designed, in look, feel, and taste was made by us. We craft our brews from start to finish and we design our aesthetics, logos and products ourselves, typically by hand.
Logo
With the arrival of 2018, our founders and veteran brothers Ryan & Sean Arroyo are at last working full-time, side by side in the brewery.
Ryan honorably finished his service with U.S. Army recently where he served for 10 combat deployments, and received the Purple Heart, and 4 Bronze Stars amongst other awards.
Our new brand and logo gives a nod to the two veteran founders of our company with its subtle stars side by side. The “H” in the center is meant to indicate the ever forward moving and progressing nature of our company. As we continually seek out excellence in everything that we do, our logo is always moving onward to the next goal, next pursuit, next great creation.
Flagship Update
We have been paying close attention to what our consumers have been telling us over the years and lining up adjustments to our products to improve them inside and out.
We aren’t afraid of a little change as long as it’s for the better. We have been testing and reviewing, and testing and reviewing to make sure we are putting our best foot forward.
Our new flagship series will be removing some of our older classics and bringing in new fresh flavors. All of our classics will still be available on a limited and seasonal basis.
- Freedom Isn’t Free
Now with a newly refined hop profile to accentuate hop aromas, increase citrus flavors, and reduce lingering bitterness. The end result is a bright and floral, citrusy pale ale with a medium to light body and a crisp malt finish. - Kings Mountain
Our award winning and richly flavored Kings Mountain Scotch Ale will be maintaining its year round position in our flagship lineup, bringing loads of smooth bodied malt and caramel sweetness. - Force Multiplier
Force Multiplier is one of the two newest additions to our flagship lineup. A bigger bolder version of our flagship IPA. With a sleek golden appearance and resinous thick hop flavors, it is a harmonious balance of hops and malt. - Civil Works
Civil Works is easily our cleanest and most approachable new offering. With a refreshing and smooth body, it rolls across your taste buds with subtle honey sweetness and leaves you with a light malt aroma. Civil Works will be taking the place of American Expedition in our flagship lineup.
The company will also be celebrating with a launch party Saturday, March 10.
